The Real Difference Between Instagram Reels and Video

Short-form vs long-form video content on Instagram. Here, we explore the real difference between Instagram Reels and Instagram Video.
As Instagram "embraces video more broadly," marketers and content creators alike are navigating the collection of video experiences like Instagram Reels and Instagram Video. Instagram Reels can be discovered in the Explore page where more than 50% of users are found whereas Instagram Video has seen an 80% increase of time watching video content. Although both Instagram video experiences seem to be performing well, there is a constant, lingering question for content creators: What's the differ

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